New York-based paytech firm Payoneer has hired Assaf Ronen as its first chief platform officer, effective immediately.
In his new role, Ronen will lead Payoneer’s newly created platform division, which brings together the company’s technology, product and high value service units into one integrated team.
Ronen joins Payoneer from SoFi where he served as chief product officer, leading the firm’s product, tech, engineering and design teams. Prior to that, he founded and served as VP of Amazon’s Alexa shopping group and was previously the VP of Amazon’s payments business. He also has seven years of experience working at Microsoft.
The new hire follows Payoneer’s appointment of John Caplan as co-CEO in May.
Founded in 2005, Payoneer offers borderless payments for businesses and entrepreneurs across the globe. It claims most of its customers operate in emerging markets.
Through the new platform division, Payoneer aims to expand its offerings, including B2B AP/AR, working capital and merchant services. It also plans to enhance the functionality of its account offering and build new financial products over time.