The leading marketing agency specializing in Crowdfunding campaigns, The Crowdfunding Formula, now offers a series of Masterclasses for creators of physical products. In collaboration with GadgetFlow, which has helped promote over 10,000 tech and hardware startups, and CreatorClub.com, which is based in Delaware, U.S., it supports a community-based education platform for tech and design startup founders and their teams. CreatorClub.com offers community-based insight for tech and design startup founders to learn about product creation, funding and logistical processes. It will give them a 360 degree grounding in generating orders through crowdfunding, production and supply chain logistics, and various aspects of e-commerce and retail distribution.
Launch new products through crowdfunding
The Crowdfunding Formula works with product creators who set a minimum target of £1 million of orders from a reward-based crowdfunding campaign, usually on Kickstarter or Indiegogo. Whilst over 70% of tech and design crowdfunded projects fail to reach their funding goal, TCF provides a full support ecosystem that satisfies all marketing and promotion aspects for their clients to have achieved a 100% success rate.
This ecosystem will be the initial focus of CreatorClub’s activities, and includes validation of the product creation process, campaign planning, project marketing, social media ads, PR and influencer marketing.
Learn about manufacturing and logistics
However, going on to then launch a physical product has always been a long and risky process, filled with a host of unknowns for many of the project creators. Some of the TCF and GadgetFlow clients have encountered operational issues that hindered manufacture and final delivery.
Sometimes this can occur when a crowdfunding project is the victim of its own success. We can understand the elation that project leaders feel when a campaign takes off and orders flood in, and it goes against natural instinct to set a cut-off point and say “Enough.” Though trying to fulfill mass orders through un-tried and tested supply chains that buckle under the pressure can result in delays, bankruptcy, and even accusations of illegal wrong-doing.
Further CreatorClub classes will accordingly teach startups about production, shipping and logistics, retail and distribution, e-commerce and Shopify, how to run an Amazon store, and how to prepare an exit strategy through an acquisition.
Membership of CreatorClub opens access to 20+ classes by industry experts with years of experience, and hundreds of hours of content including exclusive articles, interviews, webinars and other complementing materials. This can avoid costly mistakes and expensive consultancy or agency fees, and speed up the whole product creation and delivery processes to save months of burning money before income starts to arrive.
Join the club
If this sounds relevant to you, or someone you know, please don’t delay. CreatorClub.com is open to limited numbers of new members only four times a year. The current opening is a beta group that will help shape the future of the platform, and closes on February 14th, 2022. Join the club today.