How to design a referral program

    Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you...

    How to reinvent your product growth strategy for the tech downturn

    Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the...

    I’m on the Tim Ferriss podcast — talking my new book, growth hacking, metaverse, creator economy, and more

    Hi readers, My first book — The Cold Start Problem — is out next week!!! The countdown begins. You can preorder it here as hard...

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