Amazfit is on a mission to help people improve their health with technology, and they’ve recently used crowdfunding to launch two wearables: The Amazfit X smartwatch that monitors overall fitness and provides easy-to-understand health recommendations. The Amazfit ZenBuds are lightweight, noise-cancelling earbuds that can be comfortably worn all night long. The campaigns have raised over $3.3M collectively, inspiring both the Amazfit team and their crowdfunding backers to create a healthier world with technology.
Wearables designed by health experts
Amazfit’s story began 2013, when it was founded on a noble mission: “Connect health with technology.” The company set out to build biometric and bioanalytic technology and establish a global health ecosystem, and has since become one of the largest wearable manufacturers in the world.
Amazfit really wanted health to be the focus of their brand, so they hired a team of medical experts to help build and oversee their products, to ensure that wearables would measure the right things and offer sound medical advice. “Ninety percent of our medical expert team has a doctorate degree,” says Amazfit. “It’s what helps to distinguish us from other makers of wearable technology.”
“All of our smartwatches give you a reading that we call PAI: Personal Activity Intelligence. It takes all of your different fitness metrics into account and gives you a single number to help you understand your overall health,” says Amazfit. “We want to visualize the data that the biometric sensors capture and translate it into something useful and straightforward.”
The brand, which is headquartered in China, is listed on the New York Stock Exchange and has shipped over 100 million devices internationally since its founding. But despite their global reach, Amazfit isn’t very well known in the United States. Crowdfunding has been their chance to raise awareness and build an ecosystem of products and users in North America.
“The brand doesn’t have enough exposure that we need in the US market,” Amazfit says. “But challenges are oftentimes opportunities. It’s a chance to share our company vision with a whole new group of people.”
Two amazing Amazfit products on one crowdfunding platform
Amazfit doesn’t do things by half measures. So when they decided to use crowdfunding to build a community in the United States, they did it with not one, but two campaigns. They unveiled multiple wearables at CES 2020 in Las Vegas, and then launched two of them on Indiegogo.
The Amazfit X Curved Smartwatch is as beautiful as it is functional. The watch, which tracks heart rate, fitness activities, sleep quality, blood oxygen levels, and more, has a design that curves elegantly around the wearer’s wrist. “Everything on the watch is curved, even the battery,” says Amazfit. The battery, in fact, is what helps to set the Amazfit X apart: It can last up to seven days on a single charge. “Thanks to our own algorithm, AI chip and biometric sensors, we can make sure the data is accurate while consuming less battery,” says their spokesperson.
The Amazfit X is also competitively priced for the number of features it includes. “You can’t find anything at a comparable price with this many features” says Amazfit. The Amazfit X also has a customizable, always-on display, making it the ultimate fitness companion.
Amazfit’s other crowdfunding campaign is for the Amazfit ZenBuds, a pair of lightweight sleeping earbuds that block noise, play soothing sounds, and monitor sleep. The ZenBuds are designed to be worn comfortably all night to help to trigger and deepen sleep cycles. They can also be worn during the day to help users drown out distractions and cultivate focus.
“We pay a lot of attention to feedback, because necessity is the heart of innovation. We make these products to solve health problems, and a lot of our users have reported that they are struggling with sleep,” the tech company says. “And there really isn’t any other product like the ZenBuds on the market.”
Using crowdfunding to get inspired
Amazfit chose to launch these two products via crowdfunding because they wanted to get early feedback that could help them tweak the product. “The two products we launched on Indiegogo are relatively new in the industry. We wanted to choose products that were in production but not finished yet, because the feedback we’d get from backers would give us a chance to improve them,” explains Amazfit.
The Amazfit team have focused on engaging with community to get the exposure and feedback they need. “Building trust with backers is quite important with crowdfunding,” the company says. “We tell the story of who we are as an established brand and display pictures and videos of our factory.”
“We focus on maintaining relationships,” says Amazfit. “We’ve received a lot of funds and have 20K backers around the world. Those relationships don’t end when the crowdfunding campaign ends. They continue. We always want to make sure there’s a way for backers to reach out to us.”
Amazfit X and ZenBuds have been extremely popular on Indiegogo, collectively raising over $3M. “The results have been surprising to the team. The campaigns significantly surpassed our internal goals. The team is working extra hours to make sure we can deliver on time. We’re going to ship in batches instead of all at once.”
“Crowdfunding is a good way to build brand awareness. We’ve used it to get press coverage and find influencers. Our campaigns have let us show a new audience that our wearables are good for health,” says Amazfit.
Their campaigns have also indicated interest in these innovative new devices, and the team has found the response exhilarating. “The campaigns have shown demand,” says Amazfit. “But connecting with all of these backers? It’s inspired the team to create better products.”
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